Among the new international destinations participating in the 42nd ABAV International Tourism Expo, South Africa, United Arab Emirates, El Salvador, Slovenia, Morocco, and Mozambique have already confirmed their presence.

In all, 46 countries will have stands at the event, and so far Latin American destinations are the majority, followed by Europe, Africa, and Asia. “This shows the event has become, during its 42 editions, and international benchmark,” explains Leonel Rossi Junior, Foreign Affairs VP, ABAV. According to Rossi, Portugal, Argentina, and the United States are the countries that have participated the most times in the event.

He has also said that the event’s importance overseas also shows in registrations: professionals from over 400 destinations have already registered. “It is important to mention that this year we will count on the participation of representatives from 65 countries, and will allow for them to meet Brazilian travel agents and exhibitors, benefiting their interaction with the local tourism market and the development of the industry’s production chain as a whole,” Rossi added.

Institutional Profile

The 42nd ABAV International Tourism Expo is promoted by the Brazilian Travel Agencies Association (ABAV Nacional), with the support of the Tourism Ministry, the Brazilian Tourism Institute (Embratur), the São Paulo City Government, and São Paulo Turismo (SPTuris), the city’s tourism and events company, which manages the Anhembi Exhibition Park.

An international partner of BTL (Bolsa de Turismo de Lisboa) and ITB Berlin, ABAV Expo, the largest and most important international travel and tourism business fair of the Americas is sponsored by the Brazilian Support Service to Micro and Small Companies (Sebrae) and the National Confederation of Goods, Services and Tourism Trading (CNC), which manages one of the world’s largest social development systems—the Commerce Social Service (Sesc), operating in the education, health, culture and leisure fields, and the National Commercial Learning Service (Senac), which is the leading professional education agent in the goods, services and tourism trading sector.