The third plenary meeting of the 42nd Brazilian Travel Agencies Congress will be held on September 26. The theme “Innovation that renovates - behavior and breaking paradigms” will be addressed and discussed by specialists Luiz Carlos Barboza from LCB Consultoria, professor Daniela Rocco of the University of Brasilia, and professor Augusto Alexandre Biz from the Federal University of Paraná. Ana Carolina Medeiros, vice-president of Qualification and Certification of ABAV Nacional, will mediate the meeting.

Each participant of the debate will have 15 to 20 minutes to talk. The goal of this debate is to discuss innovation for tourism companies from different perspectives, such as management, products, marketing and technology. As this is a broad theme, the different approaches will enrich the discussion and result in the acquisition of useful knowledge by the participants, who can make their travel agencies more competitive.

Based on the “preconception” that innovation relies on technology and large investments, Ana Carolina Medeiros says “it is possible to innovate based on simple ideas that allow for processes to be carried out in a more productive manner, by formatting innovative tourist products, or even by qualifying human resources”.

The 42nd Brazilian Travel Agencies Congress will be held from September 24 to 26 and will be fully dedicated to the tourism trade, allowing for the exchange of experiences and knowledge, in addition to promoting the debate on themes related to the daily activities of travel agents.

Institutional Profile

The 42nd ABAV International Tourism Expo is promoted by the Brazilian Travel Agencies Association (ABAV Nacional), with the support of the Tourism Ministry, the Brazilian Tourism Institute (Embratur), the São Paulo City Government, and São Paulo Turismo (SPTuris), the city’s tourism and events company, which manages the Anhembi Exhibition Park.

An international partner of BTL (Bolsa de Turismo de Lisboa) and ITB Berlin, ABAV Expo, the largest and most important international travel and tourism business fair of the Americas is sponsored by the Brazilian Support Service to Micro and Small Companies (Sebrae) and the National Confederation of Goods, Services and Tourism Trading (CNC), which manages one of the world’s largest social development systems—the Commerce Social Service (Sesc), operating in the education, health, culture and leisure fields, and the National Commercial Learning Service (Senac), which is the leading professional education agent in the goods, services and tourism trading sector.