The Abracorp Corporate Island, result of a three-year alliance between ABAV Nacional and the Brazilian Association of Business Travel Agencies (Abracorp), will be once again a space for trading at the 42nd ABAV International Tourism Expo. In this year’s edition, the number of hosted buyers is expected to the expanded thanks to a partnership with the Brazilian Human Resources Association (ABRH), which has 13,500 members.

“This action aims to bring supply and demand closer by inviting representatives of the Human Resources sector, strengthening the bonds between corporate travel agents and these potential new clients with purchasing decision power within companies from all industries in the country,” said Edmar Bull, chairman of Abracorp’s Board.

Officially sponsored by airline GOL, the purpose of the Abracorp Corporate Island is to meet the increasing demand of the business travel, events and incentives industries, favoring the exchange of experience with travel managers from companies in different industries. The space dedicated to MICE businesses (Meetings, Incentives, Conferences and Exhibitions) is twice larger this year supported by GOL, which will name the pavilion’s street where the Corporate Island is located.

Institutional Profile

The 42nd ABAV International Tourism Expo is promoted by the Brazilian Travel Agencies Association (ABAV Nacional), with the support of the Tourism Ministry, the Brazilian Tourism Institute (Embratur), the São Paulo City Government, and São Paulo Turismo (SPTuris), the city’s tourism and events company, which manages the Anhembi Exhibition Park.

An international partner of BTL (Bolsa de Turismo de Lisboa) and ITB Berlin, ABAV Expo, the largest and most important international travel and tourism business fair of the Americas is sponsored by the Brazilian Support Service to Micro and Small Companies (Sebrae) and the National Confederation of Goods, Services and Tourism Trading (CNC), which manages one of the world’s largest social development systems—the Commerce Social Service (Sesc), operating in the education, health, culture and leisure fields, and the National Commercial Learning Service (Senac), which is the leading professional education agent in the goods, services and tourism trading sector.