In 2012, several new features were implemented in the largest tourism fair of Americas, aiming to rescue the commercial values of the event. The round of nationals and internationals businesses, organized by Sebrae and Embratur, contributed to drive business. According to official figures, were generated R$ 6 million in 500 meetings between companies (suppliers) and operators (buyers). “The ABAV is a fair that provides new business and financial operations throughout the year, so it was a surprise for us to reach a value so representative immediately”, added Azevedo.