For the first time, ABAV – International Tourism Expo, which 42nd edition will be held from September 24 to 28 at the Anhembi Pavillion, in Sao Paulo (Brazil), will promote the Feirão, a special sale, on September 27 and 28. On both days, the event will be open to consumers.

The goal is to encourage the consumption of tourism products through a travel agency, by offering the best prices, available only at the event. Only the travel agencies associated to the ABAV will be allowed to sell products during the Feirão.

“This way, not only do we leverage the travel industry, but we can also show the public the advantages of being advised by a travel agency, and also strengthen our relationship with consumers,” said Antonio Azevedo, CEO, ABAV.

Institutional Profile

The 42nd ABAV International Tourism Expo is promoted by the Brazilian Travel Agencies Association (ABAV Nacional), with the support of the Tourism Ministry, the Brazilian Tourism Institute (Embratur), the São Paulo City Government, and São Paulo Turismo (SPTuris), the city’s tourism and events company, which manages the Anhembi Exhibition Park.

An international partner of BTL (Bolsa de Turismo de Lisboa) and ITB Berlin, ABAV Expo, the largest and most important international travel and tourism business fair of the Americas is sponsored by the Brazilian Support Service to Micro and Small Companies (Sebrae) and the National Confederation of Goods, Services and Tourism Trading (CNC), which manages one of the world’s largest social development systems—the Commerce Social Service (Sesc), operating in the education, health, culture and leisure fields, and the National Commercial Learning Service (Senac), which is the leading professional education agent in the goods, services and tourism trading sector.